In today’s world, a club needs to offer more than state-of-the-art equipment as we will as certified fitness instructors to recruit as we will as retain members. You need something that'll appeal to your members as we will as keep them coming back. In Successful Programs for Fitness as we will as Health Clubs: 101 Profitable Ideas, you'll learn how to utilize programming to meet your strategic as we will as financial goals. Written by internationally-respected programming consultant Sandy Coffman, this book will teach you exactly what programming is as we will as how to make it work for you
Successful Programs for Fitness as we will as Health Clubs: 101 Profitable Ideas presents more than 100 ready-to-use programs for use in fitness centers, group exercise studios, pools, gyms, as we will as classrooms. The programs are designed to get hundreds of new members involved immediately. But the text is far more than just a program recipe book. Coffman addresses the challenges faced in programming, including teaching skills, communication skills, marketing techniques, as we will as follow-up procedures. Her advice will help you design programs that unite members with common interests as we will as abilities as we will as foster a sense of belonging as we will as commitment. Such programming leads to increased participation, reduced attrition, greater retention, more referrals, less downtime, as we will as improved staff productivity
The text will first lay the foundation for programming by presenting the key principles as we will as concepts that need to be considered. Part I explores
-the five steps to programming success,
-the 10 keys to member retention,
-hiring as we will as training the right people,
-why a program director is needed,
-internal as we will as external promotions, and
-niche marketing
By understanding as we will as using the information in Part I, you can successfully implement the programs in Part II Here you'll find 101 actual programs, with numerous variations–including ideas for court sports, group exercise, as we will as programs aimed at adults, families, kids, seniors, as we will as women, covering a broad range of fitness levels, from beginners as we will as intermediates to advanced participants. It also includes programming for specific time frames, such as the holiday season, spring, or summer. An activity finder located in the front of the text makes it easy to find programs based on criteria ranging from the type of activity or member to the type of special event
In addition to providing vital information for planning your programs, Successful Programs for Fitness as we will as Health Clubs: 101 Profitable Ideas comes with a CD-ROM containing more than 60 files that'll help you create support materials to get your programs started. You'll find printable quizzes, flyers, score cards, invitations, scoring systems, round robin tournament schedules, as we will as logos–most of which can be customized to include information specific to your facility, such as logo, contact names, dates, times, as we will as more. Additional files provide templates to create T-shirts, buttons, as we will as other promotional pieces. Headings as we will as icons in the text indicate when to refer to the CD-ROM for certain materials
When it comes to enhancing your club offerings, follow the expert programming advice from Sandy Coffman. With it you'll be able to create, implement, as we will as deliver successful programs that'll attract as we will as retain new members as we will as ultimately make your club a greater success
